Amnesty
International

CLIENT: AMNESTY INTERNATIONAL
PROJECT: VISUAL IDENTITY & EXPOSURE
PERIOD: PARTNERING TOGETHER SINCE 2015
EVENTS: PINKPOP, ZWARTE CROSS, PRIDE, LOWLANDS & MANY MORE

CC-logo-amnesty-01.1

OUR SERVICES:

CONCEPTING

VISUALIZING

PRODUCTION

BUILDING

Creative_Composers-briefing-icon-03

ASSIGNMENT

How do you make an abstract subject like human rights tangible? This is Amnesty International's big challenge every time they make a public appearance.

Creative_Composers-creative-icon-01

CREATION

Originally we created 8 different human sized candles, 3 meters by 1.4 meters. Each with its own purpose and functionality. All made so that they can flourish individually and accentuate each other in group formation.

CREATION

PRODUCTION

First sketches

Creative_Composers-icon-stamp-concept-02

THE CHALLENGE

Making a life size iconic visual depiction
of Amnesty International. Making them functional and interactive in the public domain. A set up which can be build up at multiple types of locations either individually positioned or placed as a group.

IMPORTANT NOTES

  • Safety, they will used in public area
  • Interactive and functional
  • Easy to build
  • Safety, they will be used in public spaces
Creative_Composers-Amnesty-Creation-Sketch-01
Creative_Composers-Amnesty-Creation-Sketch-02
Creative_Composers-Amnesty-Creation-Digital_drawing-01.2

We now have developed a strong visual rendering of the Amnesty International Logo. There original were 8 and have been put into multiple sorts of functionality over the years.

SPECIFICATIONS

  • M2: 7m2
  • Height: 3 meter candle, 5.5 meter total with flame
  • Color: Amnesty Yellow
  • Modular:  Multiple set up possibilities

PRODUCTION

PRODUCTION

Preparation and prefabrication

Creative_Composers-icon-stamp-production-02

NATURE FIRST MATERIALS

We make use of materials which have previously had a different purpose or life.

Other materials and set up

  1. Aluminium
  2. Screws
  3. Paint: yellow, black and white.
  4. Tension Straps
  5. OId wooden flooring
  6. Containers
  7. Lighting


CORE MATERIALS

Creative_Composers-Amnesty-Core_Materials-02

Material 1 : Iron

Iron, a steel basic frame to ensure the total structure stands alone strong and sturdy. The steel had been sourced at a metal recycling plant and other old projects we have been involved in.

Creative_Composers-Amnesty-Core_Materials-01

Material 2 : Wood

Wood in multiple forms. Some parts sourced from previous projects. Some wood sourced from reliable eco friendly lumber mills. All original wood used are still in the candles used today. That’s going into 8 seasons now.

Action in our Studio

Creative_Composers-Amnesty-Action_in_Studio-01
Creative_Composers-Amnesty-Action_in_Studio-02
Creative_Composers-process-02

PRODUCTION

PRODUCTION

Building on site

Creative_Composers-icon-stamp-production-02

START BUILDING

At every venue we have to see whether the public can experience the candle in its optimal form. We have to consider the maximum impact the candle has on the audience in the name of Amnesty International and its values.

DID YOU KNOW

Our candles come in to contact with hundreds of thousands of people per year!

Creative_Composers-Amnesty-Production-Building_on_site-01
Creative_Composers-Amnesty-Production-Building_on_site-03
Creative_Composers-Amnesty-Production-Building_on_site-02
Creative_Composers-Amnesty-Production-Building_on_site-04
Creative_Composers-process-Pinkpop-01

sama sama

One team

Our team has been devoted to Amnesty since 2015. We all  have strong bonds to its purpose and core values. Our team comes together, works together, keeping our sama sama flow organic and wholesome.

Individually uniquely skilled, collectively working together for the bigger goal.

 

Creative_Composers-Amnesty-SamaSama-01
Creative_Composers-Amnesty-SamaSama-02
Creative_Composers-Amnesty-SamaSama-06
Creative_Composer-Amnesty-process-team-03
Creative_Composers-Amnesty-SamaSama-04
Creative_Composers-Amnesty-SamaSama-03

final result

Creative-Composers-gaypride-01

Our boat won the award.

For Shrinking Space, we designed Amnesty’s boat for Gay Pride 2018.
We created a visual theater play and split our boat into two halves: one with dictators like Putin and Xi Jinping, and the other with gay rights activists.

On a day that is all about celebration, we managed to draw attention to a serious issue. And we won the top prize for best design while doing it.

We’re very proud of that, but most of all we love working for Amnesty because it makes us part of something bigger, thus making a meaningful contribution to the world.

Creative_Composers-Amnesty-award-01
Creative_Composers-logo-IFC-01
Creative_Composers-Heart-04
CC-wordtype-01

This is what Amnesty's action coordinator Maarten has
to say about us:

“Our relationship with Creative Composers has expanded steadily over the years, from purely operational to all-in-one creative partner. We come to them with abstract ideas and together we develop them into tangible public campaigns.

They can build anything, and also delve into the deeper meaning of a story.

During the big events, they are our rock, because we have a clear mutual understanding.”

Thank you, Maarten, we couldn't have put it better.

work with us

Are you interested in working with us? Give us a call or send us an e-mail. We'll get the ball rolling.

CREATIVE COMPOSERS
FEEL@CREATIVE-COMPOSERS.COM

NATURE FIRST EVENT AGENCY
AMSTERDAM

CC-woordmerk-lila